by: Kathleen Jerauld-Brack
Your business website is finally up and now comes the task of getting found on the incredibly huge Internet neighborhood.
Where to begin?
Well, the first thing most people do is head for a major search engine like Google, or Yahoo. And while that is a good idea, there is much to learn before laying out those precious dollars on ads and clicks. Most of us become totally confused on the breadth of information we must learn in order to be savvy marketers using the search engines. And, if you are busy running your business 150% of the time, who has the time?
The first rule we all like is 'keep it simple'. So start off modestly and test the waters as you go.
Identify your market. Do your customers come from all over the country, or mostly from nearby areas?
For most brick and mortar businesses on the Internet, your bread and butter still comes from the local neighborhoods and adjoining states.
So try this:
After developing a strong list of keywords related to your specific business, look for other attractions that are geographically near your business as well.
For instance, is there a state park near you? If you sell hiking boots and there is a state park near you, wouldn?t it make sense to target those people looking for the state park? Won?t they need hiking boots? Add some ?state parks in your area? related keywords to your list.
Say you live in Jamestown and you sell fishing gear. Wouldn?t it make sense to take advantage of the presence of some of the other popular things related to the water attractions in your same area? People who are looking for fishing gear also look for boats, boat supplies, life preservers, local marinas and the like.
You won?t need to use really specific keywords like ?The Fish and Bones Marina in Jamestown? for instance, just add something general like ?marinas near Jamestown? in your keyword list. Fishermen (and fisherwomen), who are planning to come to your area to fish, are more likely type in ?marinas in Jamestown? than a specific marina name anyway if they are new to the area. Their results will not only show the marinas in Jamestown, but your fishing gear business as well, under the same keywords. Later, when they need fishing gear, they will already be familiar with your business name. Target more attractions and they will see your name again and again.
If you are a restaurant who depends on the tourist trade, you might want to consider just what other things your potential diner might be in your town for. Consider the attractions in your area. Museums, theme parks, entertainment centers, camping, are all destinations your potential customer might be looking for as well as a place to dine. Include those attractions and local products in your keyword list and expand your visibility exponentially.
Remember, most travelers won?t be looking for your particular business name unless they are already familiar with you. But your business name will pop up again and again whenever they search for those popular attractions near you.
You don?t need to pay big bucks for your search engine results, just brainstorm a little bit and consider all those ?relatives? in your area.
You may also find that some keywords are really expensive, but for the most part you won?t need them. There are plenty of inexpensive and related keywords that will bring you exactly the same results if you use them creatively.
To find more information on how people are using keywords try www.suggestiontool.com, www.wordtracker.com and Google adwords.
And be nice to your relatives.
By Kathleen Jerauld-Brack
About The Author
This article is the sole property the author and is copyrighted. All rights reserved 4/2005. Kathleen Jerauld-Brack. BFA Graphic Design and Fine Art. Is recipient of many Art and Literature Awards. She is also Webmaster of: http://www.BestPlacetoEat.com | http://www.BestRestaurants.us.
|
Leather: The ONLY Material For Boots
Leather: The ONLY Material For Boots
by: Steve Joseph
If you talk to enough men and women who have been in the blue collar workforce, they will tell you that leather boots are the only way to go. New materials have come and gone but leather continues to stand the test of time and remains a popular choice for protective footwear and protective clothing. Synthetic materials have certainly done much to bridge the gap in the work boot market, but it still fails to offer the complete package of style, durability and protection that is an inherent part of leather boots.
First of all we should tackle the biggest issue of all when it comes to work boots and that is protection. Protection is the number one reason that work boots are worn and it is the reason that they are mandatory for workers an all commercial building sites. It may seem strange, but according to http://www.safetboot.com the best way...
Leather: The ONLY Material For Boots
Boots > Leather: The ONLY Material For Boots
Latest Trends In Fashion
Latest Trends In Fashion
by: Bridget Allen
Fashion is an incredibly fickle, but fashionistas of all ages still love it!
However, this can be a quite confusing topic, as the must haves of last season should never see the light of day for this season.
If you find yourself wondering what?s in and what?s out, you should be properly schooled in the latest trends in fashion.
By far, the best resource for finding the latest fashion trends are the plethora of available fashion magazines!
Take time to flip through the fashion mags to see what?s in, what?s out, who?s wearing what, and what you shouldn?t be wearing at all!
In order to keep up with the latest trends in fashion, consider building your wardrobe around staple items that are sure to be in style regardless of the season.
These basic pieces serve as the foundation for your wardrobe, allowing you to spend a minimal amount each season on stylish extras...
Boots > Latest Trends In Fashion
Why Ugg Boots are here to stay
Why Ugg Boots are here to stay
by: Shelley Costello
When ugg boots first hit the world by storm everyone was screaming how ugly they were.
Womens uggs have fast become one of the most fashionable items of footwear you could have in your closet.
Unlike many fashion trends however uggs are here to stay.
Top fashion/trend experts have predicted that although uggs are highly fashionable, they are not just a fashion craze that will pass over time.
Uggs have some major advantages that the unsuspecting wearer may not even be aware of and it is this that makes them so unique, versatile and quite simply wanted by women all over the world.
Originating from Australia they were soon introduced to the United States and the rest of the world.
World famous celebrities endorsed womens uggs, indeed Oprah Winfrey is a huge fan of the classic short ugg boots. With celebrities wearing them the rest of the world followed and ugg...
Why Ugg Boots are here to stay
Boots > Why Ugg Boots are here to stay
Why Ugg Boots are here to stay
Why Ugg Boots are here to stay
by: Shelley Costello
When ugg boots first hit the world by storm everyone was screaming how ugly they were.
Womens uggs have fast become one of the most fashionable items of footwear you could have in your closet.
Unlike many fashion trends however uggs are here to stay.
Top fashion/trend experts have predicted that although uggs are highly fashionable, they are not just a fashion craze that will pass over time.
Uggs have some major advantages that the unsuspecting wearer may not even be aware of and it is this that makes them so unique, versatile and quite simply wanted by women all over the world.
Originating from Australia they were soon introduced to the United States and the rest of the world.
World famous celebrities endorsed womens uggs, indeed Oprah Winfrey is a huge fan of the classic short ugg boots. With celebrities wearing them the rest of the world followed and ugg...
Why Ugg Boots are here to stay
Boots > Why Ugg Boots are here to stay
Leather: The ONLY Material For Boots
Leather: The ONLY Material For Boots
by: Steve Joseph
If you talk to enough men and women who have been in the blue collar workforce, they will tell you that leather boots are the only way to go. New materials have come and gone but leather continues to stand the test of time and remains a popular choice for protective footwear and protective clothing. Synthetic materials have certainly done much to bridge the gap in the work boot market, but it still fails to offer the complete package of style, durability and protection that is an inherent part of leather boots.
First of all we should tackle the biggest issue of all when it comes to work boots and that is protection. Protection is the number one reason that work boots are worn and it is the reason that they are mandatory for workers an all commercial building sites. It may seem strange, but according to http://www.safetboot.com the best way...
Leather: The ONLY Material For Boots
Boots > Leather: The ONLY Material For Boots
Fix Annoying Popups in 5 Minutes or Less
Fix Annoying Popups in 5 Minutes or Less
by: John R. Ashburn
What are "Annoying Popups"? "Popup" is the most commonly used term to refer to unwanted popup windows or dialog boxes.
Annoying popups are windows or any type of dialog boxes that pop up when you don't want them to.
The two most common types are: popup advertising on webpages (not necessarily spyware) and popup advertising from programs installed on your computer (usually spyware)
Fixing popup advertising is usually a matter installing a free popup blocker or removing spyware.
Since most unwanted popup windows come from advertising, the quickest way to solve a severe problem of this nature is to run scans for spyware or adware on your computer.
FixTool recommends the following absolutely free (to run and fix) scans:
1) Microsoft Anti-Spyware
(Requires a legitimate copy of Windows)
2) Lavasoft Ad-Aware
3) Panda ActiveScan...
Boots > Fix Annoying Popups in 5 Minutes or Less